Donut get these o-fish-al days mixed up!

PAR002_123 • June 12, 2019


Friday 7th June was a double celebration for two of our favourite foods… National Fish & Chip Day for the quintessentially British classic and National Donut Day to commemorate the all round American favourite!

The lovely people at Travel Up agency in partnership with British Airways and American Airlines , ran a cleverly thought out campaign combining these two national days whilst simultaneously celebrating the strong partnership they have with the USA.

Now I know what you are thinking… the campaign obviously involved fish & chips as well as donuts! Right?

WRONG! (Though in your defence, that’s exactly what we thought when we first spoke to Lucy Watts, Senior Marketing Executive at Travel Up, who got in touch to enquire about hiring our Air Stream and donut machine for this campaign).

In fact, their “O-fish-al Donut” campaign saw them handing out free donuts with fish & chip shaped sprinkles to members of the public who could also stand a chance of winning return flights to New York City! The mini doughnuts not only tasted great, but they looked adorable too with the tiny sugared fish & chip shaped decorations!

We travelled up from Brighton early in the morning with our donut machine and silver Air Stream in tow to get to London’s South Bank and set up for the day. Despite the grey weather, there was soon a queue of people eager to try the tasty treats and by the end of the day more than 1,000 bags of donuts were handed out resulting in noticeable spikes in traffic to the Travel Up website as well as hundreds of viewers reacting to stories and photos on their social media platforms.

Lucy went on to say, “Everyone at SPACE + THYME is so friendly and helpful. Nothing was too big or too small for them! I couldn’t have organised my first ever event without them. Without a doubt we will be using them again at any other outdoor catering events we do! Thank you so much!”

Thanks Lucy! We can o-fish-ally say that we really enjoyed working on this event with you and the rest of the team at Travel Up! We hope we donut have to wait too long until we work with you again! :)

To view a short video of the #TUdonuts campaign, click on the link below:

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